Thea Gouverneur & Dutch Stitch Brothers Stitching Loyalty Program: Rewards for Every Stitch

We believe that every stitching journey deserves a little extra joy.

Whether you have been creating Thea Gouverneur designs for years, have recently discovered Dutch Stitch Brothers, or simply love spending quiet moments with needle and thread, we are delighted to introduce a new way to say thank you for being part of our stitching community.

Welcome to Our Stitching Loyalty Program

Our new Stitching Loyalty Program is now available to all Thea Gouverneur and Dutch Stitch Brothers customers.

With the program, you can collect points as you shop and connect with us, then turn your points into discounts and other special rewards.

You will receive points for every purchase, so your stitching journey becomes more rewarding with every order.

And there is an extra little thank-you too: you can receive a one-time bonus for following us on Instagram.

It is our way of adding something special to every step of your stitching journey.

More stitching. More points. More rewards.

Three Loyalty Levels: Bronze, Silver and Golden

We wanted our loyalty program to grow with you.

That is why there are three loyalty levels: Bronze, Silver and Golden.

As you collect more points and progress through the program, you can unlock additional benefits and rewards.

Bronze Level

At the Bronze Level, you can enjoy a special discount as a thank-you for being part of our community.

It is the beginning of your Stitching Rewards journey and a lovely way to make your next order a little more rewarding.

Silver Level

Reach the Silver Level and you can unlock a bigger discount.

The more you collect, the more your loyalty is rewarded.

It is our way of thanking those stitchers who continue to return to our collections and share in our passion for needlework.

Golden Level

The Golden Level is our highest loyalty level.

As a Golden member, you can enjoy free shipping as one of your special benefits.

We hope this makes reaching the top level especially exciting — and makes it even easier to choose your next favourite stitching project.

How Do You Earn Loyalty Points?

Collecting points is simple.

Earn Points with Every Purchase

Every time you shop for Thea Gouverneur or Dutch Stitch Brothers products on our website, you can earn loyalty points.

Your purchases gradually build your points balance, helping you move closer to your next reward and loyalty level.

This means that every project you choose can bring something extra back to your stitching journey.

Get a One-Time Instagram Bonus

You can also receive a one-time bonus for following us on Instagram.

It is a small extra reward for staying connected with us and becoming part of our online stitching community.

We love sharing new designs, stitching inspiration, news, stories, and ideas with our followers, so we are especially happy to welcome you there too.

How to Check Your Points

Your loyalty points and rewards are easy to find through the Smile panel on our website.

To get started, simply sign in to your customer account.

Don't have an account yet?

You can create one and begin your loyalty journey.

Once signed in, open the Smile panel to see your current points balance, available rewards, and loyalty information.

How to Redeem Your Loyalty Points

When you have collected enough points for a reward, redeeming them is simple.

Step 1: Sign in to Your Account

Sign in to your existing customer account.

If you do not have an account yet, create one so you can start collecting and managing your loyalty points.

Step 2: Open the Smile Panel

Open the Smile panel on our store.

Here you can see your current points balance and the rewards available to you.

Step 3: Choose “Ways to Redeem”

Select Ways to redeem to see the rewards you can claim with your points.

Choose the reward you would like to use.

Step 4: Redeem Your Points

Redeem your points and receive your discount code.

You can then apply the code to your order at checkout.

It is that easy.

Where Can You Find Our Loyalty Program?

We have made the Loyalty Program easy to find.

Simply visit the main page of the Thea Gouverneur website and scroll down to the section just after the Blog.

There you will find the Loyalty Program and the Smile panel where you can discover your points, rewards, and loyalty benefits.

Why We Created the Stitching Rewards Program

For us, a stitching community is about much more than shopping.

It is about creativity, inspiration, patience, craftsmanship, and the special feeling of making something beautiful with your own hands.

For generations, Thea Gouverneur designs have travelled from our family to stitchers around the world.

Today, Dutch Stitch Brothers continues that family creative journey with a fresh and contemporary approach to embroidery and cross stitch.

Our loyalty program is another way for us to build this connection with you.

Every purchase, every project, and every return to our collections becomes part of a shared stitching journey.

A Little Thank You From Us to You

We know that many of you have supported Thea Gouverneur for years.

Some of you have stitched dozens of designs. Others may have only recently discovered us.

Every stitcher is important to us.

Your support allows us to continue developing beautiful collections, preserving a family tradition, and creating new inspiration for the next generation of makers.

The Stitching Loyalty Program is our little way of saying:

Thank you for stitching with us.

Thank you for choosing our designs.

Thank you for returning to our collections.

And thank you for being part of the wonderful global stitching community that makes what we do so meaningful.

Ready to Start Collecting?

Have you joined our new Stitching Loyalty Program yet?

Sign in to your account, open the Smile panel, and start discovering your points and rewards.

More stitching. More points. More rewards.

We are so happy to have you stitching with us.

With warmth and gratitude,

Thea Gouverneur and Dutch Stitch Brothers